G-Mana Expands Reach Through Strategic Ad-Tech Partnerships

28 September 2026

OTT ad infrastructure provider G-Mana is rapidly expanding its ecosystem through high-profile deals spanning cloud distribution, demand partnerships, and interactive streaming formats. The company's latest moves underscore a clear strategy: augmenting its core ad insertion and monetization infrastructure through strategic integrations, rather than building standalone products from the ground up.

Core Platform Focus

Based in Illinois, G-Mana provides what it calls a unified "stack" of streaming monetization solutions. Server-side ad insertion (SSAI) and dynamic ad insertion (DAI) are table stakes in the OTT and CTV space, but G-Mana touts operational control and monetization intelligence as additional pillars of its platform.

The company works with TV stations, broadcasters, FAST services and AVOD channels across North America, Europe, the Middle East, and parts of Asia.

A Cloud-First, Demand Broadening Growth Spell

G-Mana seems to be pursuing a growth path centered on partnerships that expand its footprint, not just product offensives. The company has multi-vector expansion on its agenda, attacking on several fronts at once. Over the first few months of this year, G-Mana moved to:

Offer its core services on the Azure cloud marketplace, harnessing Microsoft's scale and reach. Partner with CTV supply-side platform Added.tv, combining G-Mana's SSR with Added's demand and inventory access for FAST and AVOD players. Team up with Android-based streaming processor VisualOn on clickable, interactive SSAI and advanced ad experiences.

Each of these deals contributes to a clear angle for G-Man's growth: widening its channel reach.

Azure: Global Reach

The Microsoft partnership puts G-Mana's platform into the hands of the world's leading cloud services provider. Azure's business customers - numbering in the millions - can now license an SSAI+DAI stack alongside other services. Practically speaking, this means big new distribution, faster deployment, and increased capacity for G-Mana.

The short-term impact is a simple metric: more ad tech players can try out G-Mana's service, and more customers can buy it. Services become more profitable as channel costs fall and price elasticity improves. Longer-term, this move opens new global markets to G-Mana's service, even as it competes with in-market incumbents.

Added.tv for CTV Scale

The Added.tv linkage, too, provides more scale. Added.tv's supply-side platform (SSP) brings a built-in CTV inventory from publishers large and small. G-Mana gets those eyeballs for its systems, which now operate as a perfect match with Added's sell-side.

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Like the Microsoft deal, this is clearly a "go with what works" symmetry, not a harmony of masterminds. But the results for G-Mana are similar, too: more inventory, ad tech on board, and potential for network knock-on effects.

VisualOn for Engagement

Then there's the turn to VisualOn. With its client-side reporting, clickable ads, and other advanced formats, this is clearly about product differentiation than size for its own sake. Helping publishers upgrade ad experiences might not scale as fast as adding inventory or distribution, but it's a play to win, not grow.

Global But USCentric

Amidst the maelstrom of partnership and greenfield growth, what unites G-Mana's recent activity is a focus on its core U.S. market.

Broadcasters, stations, and CTV operators in North America expect different things than their European counterparts, G-Mana CEO Eran Yahalomi told an industry group last year. "Everyone is looking at munging together quite straightforward stuff. Everyone thinks they’re very clever and know what they’re doing - which is BS. There’s nothing clever about it. It’s just straightforward."

From coast to coast, local publishers are trying to embed ads in traditional and internet TV formats, whether AVOD, FAST, CTV, or live, notes Yahalomi. Streamlining those processes, and fine-tuning ad detection and delivery, is a "basic sine qua non" that many players get wrong.

The G-Mana Formula

In a word, that means connecting - connecting one's ad stack to publisher inventory, but more importantly, linking those packages to sell-side buyers.

More partnerships, in short, means more connections, and more scale for G-Mana's core business. With Azure, demand, supply and interactive formats as the ingredients, G-Mana seems to have the recipe down.